A zigzag pattern is present all through the interior. As properly as the concertina-shaped stands and seating regions, the space features clothing racks with angular bases and folded partitions and mirrors.
“The client asked us for a completely versatile system, so that manifold configurations can be set up from the quite identical elements,” studio co-founder Christoph Zeller told Dezeen. “The series of movable elements provides them maximal flexibility.”
The industrial-style space also features cross-shaped fluorescent lighting, which hangs below the pipes and services left exposed overhead.
Photography is by Harry Weber.
Here’;s a project description from Zeller & Moye:
ODEEH Idea Retailer
The initial idea shop for german style brand ODEEH inhabits the terrace floor of Bikini Berlin, a modernist icon of 1950’;s West-Berlin, supplying vistas onto the Memorial church at Breitscheidplatz and the Berlin Zoo.
A landscape of movable elements can be arranged in ever-changing configurations enabling for maximum flexibility in the creation of unexpected spacial formations and curated concepts. The modular method of paravents and podests created of raw cement board is complemented by a series of delicate metal objects such as cloth racks, hooks and trays, specially made for the shop.
The mirrored insides to the paravents generate kaleidoscope-like interiors showing individual goods at all facets and enabling clients to eyeball the garments from several angles. The reappearing zigzag lines and the cross patterns of the lights refer loosely to stitching methods in tailoring.Floor strategy – click for bigger image
Project sort: Fashion shop
Project name: ODEEH
Location: Bikini Berlin, Budapester Straße 38-50, D-10787 Berlin
Plan: Retail retailer
Size (m2 and ft2): 250m2 / 2690ft2
Architects: Zeller & Moye
Partners: Christoph Zeller, Ingrid Moye
Project group: Omar Muñoz
Neighborhood architect: Rundzwei, Andreas Reeg
Project team: Christine Huber