Beckham Fuels Own Brand Rumours
Trade publication WWD began speculation early this week by revealing the former footballer had been noticed in a quantity of meetings with customer goods organization Li & Fung. The business now expects David to stick to wife Victoria with a full time fashion role.
Although no announcement has been made, this could mean the end of Beckham’s Bodywear line at H&M. The 38-year-old Brit may want to absorb the variety, which as of last week consists of swimwear, into his own eponymous brand.
It is anticipated that Beckham’s first foray will preserve his profession roots, focusing on casual sportswear. The move would complement the father-of-4’s experience functioning with adidas Originals on a series of collaborations.
Other international brands managed by Hong-Kong primarily based Li & Fung consist of Tommy Hilfiger, Calvin Klein and Juicy Couture.