Kelly Slater To Launch Personal Brand

Kelly Slater Creating Personal Brand

Surfing superstar Kelly Slater has announced he is ending a 23-year partnership with Quiksilver in order to create his personal brand.

The 42-year-old revealed the news himself in a modest post on his Facebook web page. The statement praised Quiksilver and the time he has been linked with them.

“As a brand and on a human level, they have been a portion of my life, career, and personal relationships for far more than 23 years now, well more than half my life,” Slater’s words study.

He went on to add that he was looking forward to making his own brand.

“For years I’ve dreamt of creating a brand that combines my enjoy of clean living, duty and style. The inspiration for this brand comes from the folks and cultures I encounter in my constant international travels.”

Quiksilver Executive Chairman Bob McKnight replied, describing the long operating deal as “an extraordinary journey”.

Clothes and accessories giant Kering is behind Slater’s new line. The group is no stranger to supporting massive names, also working with Christopher Kane, Puma and Balenciaga.

The American World Tour Champion has been element of the skilled surfing circuit given that 1990 when he was 18 years old. Because then he has performed in around 54 competitions, winning 11 titles, his final in 2011.

According to reports, the move to drop Quiksilver came following the brand stopped developing VSTR, the brand designed with Slater in 2012.

The debut variety, complete particulars of which are yet to be announced, is anticipated to reflect the athlete’s casual style, incorporating t-shirts, shorts and chinos. No stockists have been confirmed, nevertheless Slater’s website is presently below building, hinting at a feasible e-commerce platform.

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