River Island Plans Lennon-Inspired Charity T-Shirt
River Island is joining forces with an international charity to launch a capsule t-shirt line. The higher street style brand has announced it is operating with War Youngster on the project, inspired by the late Beatles star and philanthropist John Lennon.
The London-based organisation supplies protection, education and assistance for young children living in some of the world’s most unsafe conflict and post-conflict environments, which includes Syria, Uganda and Afghanistan.
Worn Free, a California-based business specialising in t-shirts worn by music legends, has donated Lennon’s original under license for the project.
River Island, which was began more than 60 years ago, has almost 300 stores across the UK and all through Asia, the Middle East and Europe.
The capsule t-shirt line will go on sale in May, following a launch occasion to mark the partnership.